Story Property

PRIVATE CLIENT | Client: Story Property | Melbourne

Story Property is for discerning homebuyers seeking meticulously crafted, premium homes in Melbourne’s Bayside and Inner East Suburbs. As a fully integrated vertical developer, they offer a holistic approach that encompasses everything from detailed design and architecture to construction and post-settlement relations, ensuring the delivery of premium homes built with quality and care. I crafted the Brand Strategy following workshops and research which led us to create a striking bold brand celebrating the brand idea of for your ‘inner circle’. The ‘O’ symbol or ‘icon’ embodies the essence of symmetry, balance, and wholeness. It represents the philosophy of creating homes from the inside out, ensuring that every space is a reflection of the people who live within it. Just as the home is the center of life, the ‘O’ stands as a reminder of connection, harmony, and completeness—where design, functionality, and personal meaning come together to create spaces that truly feel like home.