51W52

Completed at WORDSEARCH | Client: Harbor Group International | Office New York

Completed at WORDSEARCH. 51W52nd Street, the only skyscraper designed by world-renowned architect Eero Saarinen in 1960’s is getting upgraded to modern standards while respecting the building’s iconic original architecture. The branding picked up on Saarinen’s intent for the building with a modern take on neo-futurism and Bauhaus fonts, which led to a monospaced logo celebrating the minimal style and column-free floor plates.